ssangyong-logoSsangYong company was founded in 1954, and since then for the past five decades, it produces vehicles. Began its business as a manufacturer of commercial vehicles such as trucks, buses and special purpose vehicles – mixers and fire trucks. In 1986, SsangYong Group acquired Keohwa Motors, which is specialized in the production of off-road brand Korano, and produced a major investment in the automotive industry. In 1988, it developed a compact, belonging to the family of Korano, a sports car with four driving wheels, and it was the first sports car released in Korea, which was the beginning of an era of sports cars. It was then that the company has become well-known because of its susceptibility to a new desire to be a leader in this field, as well as greater efforts to improve the quality in the production of sports cars in Korea. At the beginning of the last decade of the XX century Mercedes-Benz AG made a capital investment in SsangYong Moto, for the establishment of a strategic alliance for cooperation in the field of technology, management and sales. As a result of technical cooperation were developed passenger vehicles (91), diesel engines (93), luxury passenger cars (93), and gasoline engines (93). With the latest advances in technology and management, and distribution channels that grew out of this alliance, SsangYong Motor had technological competence to develop vehicles using the most modern technologies and in the conquest of world markets. In 1993, SsangYong Motor launched a Musso, a sports car with a unique design and outstanding performance. In 1994 he started the engine plant in Changwon, at which the company itself will produce the engines. In 1995, after three years of cooperation and creative work with Mercedes-Benz, SsangYong Motor began producing Istana (known as MB100), light truck. The following year saw another new car: powerful and features many technological advantages New Korando. In 1997, launch of a luxury passenger car, SsangYong Motor established its presence in three major sectors of the automobile market with its passenger cars, sport utility vehicles, and recreational vehicles. At the end of 1997, this company, like all Korean companies affected by a severe economic crisis that has affected the economies of all countries in Asia, with the result that in 1998 the company was to join the group Daewoo. At the end of the crisis in 2000, it was separated from the group Daewoo, and continued its activities as an independent automotive industry. Since then, SsangYong Motor initiated corporate restructuring programs and launched a new campaign in the area of governance, in which focused on design, research and development, and rebuilding sales networks and service programs. At the end of 2003, the company launched a luxury passenger sedan ‘New Chairman’, and ‘New Rexton’, which was established a regular diesel engine 2.7L. In 2004, it introduced an innovative MPV, Rodius/Stavic.

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