Maserati (Maserati), an Italian company specializing in the production of luxury sports cars with the effective appearance and high dynamic performance. Included in the largest Italian automobile corporation “Fiat”. Each of the brothers Maserati – Carlo, Bindo, Alfieri, Mario, Ettore and Ernesto – in one way or another, contributed to the development of the company that still bears their name. Carlo, the eldest of the brothers, the first family started car. It was he who created the first car Maserati, equipped with a single-cylinder engine and a very simple chassis. But the disease and the subsequent death of 29-year-old Carlo Maserati interrupted work. December 14, 1914 Alfieri Maserati founded the company Officine Alfieri Maserati. The main activities of the new company was the development and production of vehicles, engines and spark plugs. The company was located in Bologna, where the main public square a statue of Neptune, the work Dzhiamboloni. Inspired by this work, Mario Maserati has developed a brand name of the company – a trident, which has served as a portent of the future of the company Maserati brothers. In 1925, Alfieri, Bindo and Ernesto, commissioned a major Italian manufacturer and the automaker Diatta created a two-liter engine, which was equipped quite successful racing car Grand Prix. But the birth of Maserati, as a company and brand name known around the world, took place April 25, 1926, at the start of the Targa Florio race. In these competitions, the third of the Maserati brothers – Alfieri, introduced and piloted the first production car Maserati Gran Prix in 1500, carried a sign on its hood trident. In 1927, Ernesto Tipo 26 to become the champion of Italy. After a couple of big victories on the company learned the whole of Europe. And from that moment the brothers decided to specialize exclusively in the production of racing cars. The collective genius of Maserati brothers focused on creating a super-powerful engines. In 1929 driver Bakonin Borzacchini Tipo V4 to set a new speed record on a distance of 10 km – 246 km/h. From 1932 to 1939, after the death of Alfieri, all cars are created junior Maserati – Ernesto. During this period he designed the all engines and himself several times brought their cars to victory in the race. In 1933, Ernesto Maserati the first in Europe to use hydraulic brakes on racing cars. In 1938 – 1939 years Maserati joined the company Orsi Gruppo. In 1939 the company suffered Orsi family from Bologna to Modenugde and is to this day. In 1939 and 1940, the American Wilbur Shaw Maserati 8CTF (named Boyle Specials), won a victory in the Indianapolis 500, Maserati helped to enter into the history of the legendary American racing. Maserati 8CTF, equipped with magnificent 8-cylinder engines 8CTF, became the only Italian car won a victory in these races in their entire history. After the war, the remaining Maserati brothers left the company, which left his name and organized his own company OSCA (Officina Specializzata Costruzione Automobili Fratelli Maserati) in his native Bologna. The new company took up the release of a racing car, but previous success and popularity of its cars were not. In 1947, the presentation of the first-class car GT – 1500 The A6 body design Pininfarina. The racing version A6GCS running Alberto Ascari several times won the race in Modena and was a force to be reckoned with in the race Mille Milia and Targa Florio. The road version of this car was produced in small series and was equipped with almost racing chassis and lightweight 6-cylinder engine capacity of 2 liters who had at first camshaft 1 and 1 spark per cylinder, and then the camshaft 2 and 2 spark plugs per cylinder. All these cars were, so to say, copyrighted works “hand made”, produced in very small batches and almost was not among them two similar models. In 1954, the Single Maserati 250F was the winner of Formula 1 racing in Argentina. In 1957, equipped with a powerful and reliable 6-cylinder engine, 250F helped the famous Fangio to win his fifth world title and last title for Maserati. In the same year the company Maserati has officially announced his retirement from racing and racing technology underwent serial road cars. Then in 1957, he was presented bestseller company – Maserati 3500GT – the first serial road model. The body was created by the Milanese Touring. Including a series of “3500” was also “highlight” – Spyder coupe bodywork by studio Vignale. According to automotive designers and historians, this model released edition of just 242 copies, the most graceful among cars Maserati. In 1961, there was a system of mechanical equipment Car fuel injection Lucas, which allowed the company to add to the title of 3500 letters GTI. Thus 3500GT was the first Italian car equipped with fuel injection system. 3500GT production was discontinued in 1964, after it was released around 2000 cars. At the turn of 50 – 60-ies started production Maserati 5000 GT – the car, revived the tradition of pre-war luxury: to build cars “to order”. Maserati has supplied the engine and chassis, and car body “sewn” in the studio Allemano, Michelotti, Bertone. In 1963, on the drawing boards of the company Vignale was born another project designed to replace obsolete by the time the body design Touring. The new car is called the Sebring, in honor of victories Maserati in North American races, had streamlined and reliable engine in a modern and aggressive bodywork. Release 2 of its basic version with 6-cylinder engine capacity of 3.7 liters. and 4.0 l. It lasted until 1969. In 1963, in the history of Maserati took another turn, singled out the brand among other automakers. The world were represented by high-speed luxury sedans Mistral and Quattroporte. In the UK, the new Quattroporte (translated from Italian means “four-door”), has not only a luxurious interior, but also excellent dynamics and controllability, cost more than a Rolls Royce. Quattroporte became the first representative of the company model. He was equipped with a 4.2 liter version of the engine V8, which was first installed in the 5000 GT. For those who want luxury Quattroporte, but in a more sporting bodywork, Maserati has released model Mexico. 1966 was marked by the release of the company Coupe Ghibli, whose body was created in the studio of a young Giorgetto Giugiaro, while still working at Ghia. This car was a real sensation of its time and served as a hallmark of Maserati in the turbulent 60s. In 1968, a controlling stake in Maserati bought French Citroen. The most notable result of a partnership the French and Italians became the model Indy (was released in 1104 copies), more than an alliance of the two car companies, which lasted until 1975, does not show. Despite the departure of the Maserati racing car engines and it went on to win the race. Equipped with engine Maserati V-12 300 Cooper won two world championships in a row – in Mexico in 1966 and South Africa 1967. In 1968, Maserati has appeared at the French partner – Citroen, (a partner it can be called a stretch, as the French bought a majority stake, has fallen into the plight of the Italian company). At the same time, the premiere model Indy 2+2, started production of the new engine V6. In 1971 he was born the model Bora – the first car company GT class and mid-engine. With this car began to emerge a new concept models of Maserati. Henceforth, the firm begins to make not just a super-fast cars. It gives its road models more comfort and luxury. The following year, the premiere of the Maserati Merak, which gave the Italians the engine V6, developed for the Citroen SM. Merak has become a worthy competitor to their classmates Ferrari 308 GT4 and Lamborghini Uracco. In 1976 he appeared Merak SS, equipped with a new modified version of the 3-liter V6 and a more elegant instrument panel of Bora. At the end of sitroenovskoy era in the history of Maserati, replacing Ghibli in 1973 was a new model – Khamsin, fitted with a body created by Bertone. The car had a 4.9 liter V8 engine with a front and had a wonderful design. A short-lived union with Citroen broke up in 1975 and Maserati took under his wing the famous Alejandro De Tomaso, who decided to freshen lineup Maserati, created project Kyalami. The car comes in 2 versions – 4.2 liters. with the manual transmission and 4.9 liters. with a gun. In 1976, Maserati updates marketing strategy and decided to learn a new niche. To do this, the company is vying with Mercedes and BMW, and releases the first in their history class car – Quattroporte III with a body by Giugiaro. 1981 De Tomaso changes strategy. Decision was Biturbo – a two-door sedan, equipped with a new 6-cylinder 2-liter turbo with 2, 180 hp All of this was packed into a small but luxurious body. Which became a hit in Italy, in 1986 Biturbo stepped onto the world stage. The export version is equipped with a modified V6 of 2.5 liters. In 1989 he saw the release of Shamal, the last of an era in the life of De Tomaso Maserati, equipped with the new 8-cylinder engine capacity of 3200 cm3 Biturbo, which gave this monster power 325 hp Soon came Karif – a real sports car. By installing on the chassis robust 2.8 V6 Biturbo they got the fastest car in the series Biturbo. And removing the roof in version Maserati Spyder engineers turned it into a real rocket. From 1993 to 1995, the Italian giant Fiat Auto SpA bought 90% stake in Maserati and in 1996 already under his tutelage, the premiere of the new Quattroporte IV Evoluzione – Maserati of our time. In 1995, under the patronage of Fiat, a series of races in the Open Cup Ghibli. This event was timed release road version known as the Ghibli Cup. These cars have just a 2-liter engine have breathtaking power of 330 hp – A return on 1 liter of fuel does not have any serial car, including the Mclaren F1. In 1997, there was an association with Maserati Ferrari (actually the management of the company passed to Ferrari). From November 1997 to improve the quality and reliability of the lineup Maserati, factories in Modena has been suspended for a year release Ghibli and Quattroporte. Modernization of assembly production, which cost nearly USD 230000 was successfully completed in autumn 1998 release of the new Maserati 3200 GT. The new model Spyder GT came out in 2002. The current marketing strategy Maserati outlines the transition to production of luxury sports cars with a spectacular appearance and high-speed characteristics.