Ford company presented a new plan for the development of the brand, according to which a range of models for the North American market is awaiting a huge change. In particular, the manufacturer plans to abandon the majority of passenger cars (sedans and hatchbacks) in favor of crossovers and pickups. As a result of the implementation of this plan, by 2020 only Focus Active and Mustang will remain on the local market, and the remaining models will be either pick-up trucks or utilitarian/commercial vehicles. Management explains this strategy by significantly reducing the demand for cars, so in order to avoid falling profits, Ford is forced to abandon further investments in the development of the next-generation triaxers. Also in the camp of the automaker, they discuss the possibility of producing cars with a high landing and a spacious interior, which so far cannot be attributed to any of the currently presented segments. Plus, the strategic plan provides for the gradual equipping of the most popular models (Bronco, F-150, Escape, Explorer and Mustang) with hybrid power units, as well as the full-scale production of new generation electric cars. It is expected that the 2022th line of electric Fords should be represented by 16 different models.