daewoo-logo“Daewoo» (Daewoo Motor Co., Ltd.), a South Korean firm specializing in the production of cars. Headquartered in Seoul. In 1972, the Korean government legislated right to engage in car production for the four companies – Kia, Hyundai Motor, Asia Motors and Shinjin. Then the merged companies Kia and Asia Motors. And the company turned into a joint venture Shinjin Daewoo and General Motors, and a few years – the company Daewoo Motor. Pretty young dynamic company “Daewoo” until 1993 worked with General Motors. In 1995 the company Daewoo entered the market in Germany with small class models Nexia and Espero – average. Daewoo Nexia represents the latest generation of memorable Opel Kadett E, which began to produce under license in 1986 in Korea. Exports to the United States and Canada, the car went under the name Pontiac Le Mans, in the local market, he became known as Daewoo Racer. The first met him in 1993. After another modernization in March 1995, the model was renamed the Nexia (Cielo for Korea). Soon after the assembly was transferred to Daewoo affiliates in various countries: “UzDaewoo” – in Uzbekistan, and Rodae – in Romania. The front-drive hatchback Tico class “mini” for city trips based on the Suzuki Alto is made in South Korea from 1988 to 1996 – in Uzbekistan. Until 1993 the company has worked with General Motors (GM). By early 1996 Daewoo has built three major technical centers: in Worthing (UK), near Munich (Germany) and Pulyane (Korea). Chief Technical Project Manager is Ulrich Betz (formerly a senior manager of BMW). Since 1993, the sedan is produced Prince and more comfortable version Brougham on the basis laid off car Opel Senator. Espero sedan designed by Bertone-based aggregates model Opel-Ascona. It was first presented in 1993. In late 1997 the company introduced at the IAA last three models – Lanos, Nubira and Leganza. Lanos car was developed and put into production within 30 months and cost the company 420 million. Dollars. This is the first own design company Daewoo. Version Lanos «Assol”. Lanos manufactured to replace the earlier model of Nexia, borrowed from her suspension and steering. Daewoo Nubira own development company (branch in England), design – IDEA Work on the model Nubira (in Korean “travel the world”) began in 1993 and lasted 32 months. The design was developed in Worthing and the first model, modified in the future, it was introduced in late 1994. This car Golf class with a transverse engine and front-wheel drive, which replaced Espero. The version is called “Orion”. Model Leganza – an attempt to make the company’s business class model. The most comfortable and equipped with a car company. The basis of the design of this model is taken car body Opel Senator, modified by Italian specialists of Italdesign. Analogue of the Korean model “Condor”. Daewoo Matiz, a model mini-car with a transverse engine and front wheel drive. The first model was introduced in 1998 in Geneva. At the Paris Motor Show in October 2000, it was an updated version of the Daewoo Matiz. After the Asian financial crisis of 1998 the company Daewoo has faced enormous difficulties. However, the South Korean government refused the idea to nationalize the company. For the right to purchase its struggling largest corporations in the world. South Korean Daewoo since September 2002 formally came under the jurisdiction of General Motors, changed its name to GM Daewoo Auto & Technology Co .. Today Daewoo brand familiar to domestic consumers mainly due to cars produced in Uzbekistan at “UzDaewoo”, which remained outside the newly created company.

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