Alliance PSA Peugeot Citroen has published the company’s development plan, called “Push to Pass”. According to the plan, by 2021 the French release of 26 new passenger and commercial vehicles 8. Each year, the brand Citroen DS and Peugeot will produce one new model in each of the regions. According to alliance management, this strategy will allow “internally to differentiate these brands together.” So, in the course of implementation of the program mark DS should become “an independent luxury brand.” The plan states that the French immediately release seven hybrid models, recharge the battery which can be directly from the home network, as well as four electric cars and pick-up capable of carrying up to 1 ton of cargo. Last will be a direct competitor of such models like the Ford Ranger, the Nissan Navara, of Mitsubishi L200 and the Volkswagen Amarok. PSA Chief Carlos Tavares said that thanks to the implementation of the plan already in 2018 its own profit alliance will increase by 10%, and by 2021 g – already at 15%. To do this, the French are going to adapt its business model to optimize its customer base and expand the scope of the proposals in some other industries. “Push to Pass” program also provides for the return of the alliance PSA Peugeot Citron to the North American market and increased presence in China, Iran and Morocco. In addition to all of the above, the French also will be engaged in the development of autonomous control technologies that allow cars to “talk” to each other.